The statement continued: “To be absolutely clear, if you see any Proud Boys material or products featuring our laurel wreath or any black/yellow/yellow related items, they have absolutely nothing to do with us, and we are working with our lawyers to pursue any unlawful use of our brand.”įred Perry was founded in 1952 by the Wimbledon tennis champion of the same name and has been adopted by various subcultures. That association is something we must do our best to end.” The company said that although it sought to represent inclusivity and diversity “we have seen that the black/yellow/yellow twin tipped shirt is taking on a new and very different meaning in North America as a result of its association with the Proud Boys. In a statement posted to its website, Fred Perry said it was “incredibly frustrating” to see the polo shirt and its laurel wreath logo become associated with the group.
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